{"title":"Essentials - Men's","description":"\u003cp\u003eSome pieces are essential. They're the cornerstone of a man's wardrobe—the ones you can count on, day in, day out.\u003c\/p\u003e\n\u003cp\u003eOur Essentials Collection is built on this principle. It’s for the man who needs to look smart and put-together without any fuss. This is your go-to thobe, the one you can simply put on and know you look right, whether you're heading to work, Friday prayers, or a family gathering.\u003c\/p\u003e\n\u003cp\u003eWe chose a durable, matte fabric that holds its shape and respects the quiet dignity of the traditional garment. It’s not about unnecessary shine; it’s about a clean, respectable finish that lasts. You’ll feel the quality in the details: a genuine Japanese YKK zip for a smooth, reliable fastening, and our trusted 9-stitch construction that ensures this thobe is properly made.\u003c\/p\u003e\n\u003cp\u003eProudly crafted in the UAE, this is a modern garment rooted in timeless tradition. It’s a straightforward, honest piece of clothing you can rely on.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cb\u003eThe Everyday Essential:\u003c\/b\u003e Your reliable choice for daily smartness.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cb\u003eDurable Matte Fabric:\u003c\/b\u003e A clean, non-sheen finish designed for real life.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cb\u003eReliable Fastening:\u003c\/b\u003e A genuine YKK zip that won't let you down.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cb\u003eBuilt to Last:\u003c\/b\u003e Our signature 9-stitch construction detail.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cb\u003eAuthentic Craft:\u003c\/b\u003e Proudly designed and made in the UAE.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","products":[{"product_id":"mens-emirati-thobes-essentials-white","title":"Essentials Emirati Thobe for Men in Matte White","description":"\u003cp data-end=\"550\" data-start=\"313\"\u003eStay connected to tradition with our modern interpretation of the Classic Emirati Thobe—crafted in the UAE with care, precision, and respect for heritage. In a world of fast fashion and shortcuts, this piece is made the way clothing should be: with time, skill, and pride.\u003c\/p\u003e\n\u003cp data-end=\"826\" data-start=\"552\"\u003eEvery stitch is hand-guided by experienced artisans, giving each thobe a touch of character you won’t find in mass-produced garments. For everyday ease, we’ve paired that craftsmanship with genuine Japanese YKK zippers—trusted worldwide for their smooth, reliable quality.\u003c\/p\u003e\n\u003cp data-end=\"1027\" data-start=\"828\"\u003eFinished in a solid matte fabric for a clean, understated look, the Classic Thobe is more than clothing—it’s a commitment to authenticity, built for the man who values tradition and true quality.\u003c\/p\u003e\n\u003cp data-end=\"1042\" data-start=\"1029\"\u003e\u003cstrong data-end=\"1040\" data-start=\"1029\"\u003eDetails\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-end=\"1293\" data-start=\"1043\"\u003e\n\u003cli data-end=\"1070\" data-start=\"1043\"\u003e\n\u003cp data-end=\"1070\" data-start=\"1045\"\u003e\u003cstrong data-end=\"1060\" data-start=\"1045\"\u003eCollection:\u003c\/strong\u003e Essentials\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"1112\" data-start=\"1071\"\u003e\n\u003cp data-end=\"1112\" data-start=\"1073\"\u003e\u003cstrong data-end=\"1084\" data-start=\"1073\"\u003eFabric:\u003c\/strong\u003e Non Sheen Polyester Blend\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"1158\" data-start=\"1113\"\u003e\n\u003cp data-end=\"1158\" data-start=\"1115\"\u003e\u003cstrong data-end=\"1126\" data-start=\"1115\"\u003eOrigin:\u003c\/strong\u003e Designed \u0026amp; crafted in the UAE\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"1203\" data-start=\"1159\"\u003e\n\u003cp data-end=\"1203\" data-start=\"1161\"\u003e\u003cstrong data-end=\"1179\" data-start=\"1161\"\u003eCraftsmanship:\u003c\/strong\u003e Hand-guided detailing\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"1240\" data-start=\"1204\"\u003e\n\u003cp data-end=\"1240\" data-start=\"1206\"\u003e\u003cstrong data-end=\"1217\" data-start=\"1206\"\u003eZipper:\u003c\/strong\u003e Genuine Japanese YKK\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"1293\" data-start=\"1241\"\u003e\n\u003cp data-end=\"1293\" data-start=\"1243\"\u003e\u003cstrong data-end=\"1254\" data-start=\"1243\"\u003eTassel:\u003c\/strong\u003e Detachable tassel included\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Noble Deen","offers":[{"title":"50 (5' 0\" - 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